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Countermarketing succeeds by exposing the motives behind the advertising of unhealthy products. It worked for teen smoking — could it do the same for junk food?
How we want to be perceived influences how we act, and that presents persuasion opportunities. But the social factors involved are not easy to unravel.
In general, it promotes health. But it might not if your relationship is troubled or your partner is ill. Here's why, and what can be done.
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