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Public health messages should be loud and clear, so that everyone listens and stays safe. But that’s easier said than done — especially with a case as complex as Covid-19.
How we want to be perceived influences how we act, and that presents persuasion opportunities. But the social factors involved are not easy to unravel.
Inform, incentivize, legislate: There’s a ladder of escalating approaches for changing citizens’ behavior — and nudges for every rung
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